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(SEATTLE) CITY LIMITS DVD stocks an eclectic mix of
mainstream domestic releases, but our specialty is XXX, with an adult DVD showcase literally 'bustin' at the seams'... and a staff ready to showcase for you the very best titles from the long history of adult films. Having enjoyed nearly two decades merchandising adult materials here in the Seattle area, store owner Keith Calandra sought a centrally located, progressive neighborhood with easy freeway access. The storefront on Westlake Ave North sits in the heart of Seattle's upscale South Lake Union district amidst burgeoning redevelopment. Embarking on its' fourth year of operations heralded by Calandra, 48, CITY LIMITS DVD continues to emphasize value for the adult consumer. Witness, as one example, the store's unique policy whereby VIP members not only save $2.00 on EVERY rental EVERY day, they also gain rental access to the store's entire inventory. Enjoying these privileges ensures VIP members that the hottest, latest new titles won't be excluded from rentals, EVER. And new stuff is added every week, now approaching 10,000 titles. The use of on-premises databases and reliable vendors backs up the staff commitment to finding otherwise impossible titles from among the untold thousands of XXX titles produced going back to the seminal days of adult content. Calandra also implemented extended rentals, where customers define at checkout the length of rental period and receive a price designed to minimize the potential impact of rental late fees. "Whether a guy comes in on a Monday night or Friday noon", Calandra explains, "he wants to snatch up some hot DVD to enjoy, whenever, so we developed a program where opting for a longer rental period can save our customers hundreds of dollars a year in frustrating late charges. No one likes to see their hard-earned money wasted. We decided working together with our customers rather than exploiting them pays dividends for all -- it's a win-win, clearly", he said. "Many of our customers opt for extended rentals at point of checkout, essentially buying insurance against late fees," Calandra said. "Simply put, becoming a VIP member pays off -- big time." Calandra has strongly-held convictions. "I'm committed to price and service," he says emphatically. "Check our prices. Our customers know we carry titles you simply won't find anywhere else in town. And to those who have never been in the store, come in or call me -- I make deals -- no bullshit. And unlike a dying breed of adult retailers that typically charge exorbitant prices, I don't exploit some perceived lack of information available to consumers. The internet demands the landscape of adult retailing evolve; you can't comfortably live in the past. We categorically refuse to abide by some bullshit lame-ass old-world business model." Calandra went further. "For some retailers, their merchandising is designed to suck money from the consumer, e.g. early-evening rental due times and high-priced late charges. That's not us; we don't play games. Our rental films can be returned any time before we close, typically past midnight, and our liberal policies and common-sense business approach can 'stop the bleeding' that occurs when good people get reamed by stores brutalizing them with ridiculous fees." "Bottom line," Calandra continued, "it was long overdue that adult consumers in Seattle enjoy a store where the staff is willing to play it straight and treat customers fairly. Duh! " That time has arrived, Calandra says, and this is the place. |
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